I recently retired and wished to begin enjoying a more luxurious coffee experience on a daily basis. Therefore, I purchased a stove top coffee maker(a moka pot) and coffee Lavazza inBlu. Since this is my first foray into this type of coffee I may lack a bit of perspective, but the following is my personal opinion and I was not compensated in any way for this review. I found this Lavazza offering to be a wonderful and affordable product. The roast is clearly the result of a well refined process arrived at over many many years. As a result, the flavor, as well as the aroma, of Lavazza inBlu is very smooth with delightfully floral notes and becomes a bit more fruity the closer you come to the bottom of the cup. The inBlu also possesses a grind that is very very consistent spoonful to spoonful which is very important in certain brewing processes. Overall, to me at least, this is a wonderful coffee product and the people of Lavazza and Turino, Italy can be very proud of producing it. I look forward to sipping and enjoying this product on the approaching crisp Autumn mornings.