Ultimately, this book is useful for any small business owner or entrepreneur who works too much “in” their business and not enough “on” their business. If you’ve felt like you’re going to be on the hamster wheel selling, managing & delivering on behalf of your business forever, with no hope of ever stepping away, the ideas here will doubtless be of use to you.One reason for my relatively low rating is the method of delivery of information. I despite the narrative style, also present in the E-myth. There’s absolutely no reason for me to imagine the protagonist buying a particular Starbucks coffee order or what sort of yacht they are meeting their advisor on. I understand the author must have received information that this style is useful, and will sell books. Mostly, I think it just takes what could easily be a brief outline into a book-length project.The other reason the book gets a lower rating than it might otherwise is I wish he had used many different examples instead of just one. Using businesses from different sectors and different types of entrepreneurs may have made the book more relevant to me and my students. For instance, what about healthcare or fitness based businesses? Since they are service businesses through and through, how might they benefit from the author’s wisdom?Honestly, I found the summary section and the “tips” section after the narrative to be the most helpful part of the book. I appreciate that the author provided these more no-nonsense bits for those of us that don’t want a side order of narrative with our business advice.